LiveNow Longevity.
A founder-owned project.
A dated view of Google Search Console
This is a dated 28-day snapshot captured in August 2026. The exact start and end dates are not supplied in this case study. It is not a before-and-after comparison, a current dashboard, or proof that the redesign caused these results. The live clinic website has continued to change.
The work documented here
- Built the flagship. The award-grade redesign below — original typography and motion, shipped through pull-request review onto the live domain.
- Instrumented it honestly. Separated the booking path from general page views. Booking clicks and completed appointments need distinct measurement; this snapshot does not verify completed-booking totals.
- Laid the search foundation. Worked on crawlable service content, business information and technical search foundations. An optional plain-text guide is not evidence of AI citations; no citation uplift is claimed here.
- Claimed the local ground. Worked on Google Business Profile information and the relationship between local service pages and the booking path. This case study does not present a current review count.
- Run the loop. Weekly fix-and-measure telemetry: what dipped, what climbed, what ships next. The snapshot’s average position is historical, not a current rank report.
The challenge
A real Las Vegas medical practice with a physician-founder brand worth more than its website showed. The clinic needed a homepage that looked like the medicine it practices — modern, precise, personal — without losing the conversion basics a local practice lives on.
The approach
An award-style redesign built with the same discipline as our spec work: original typography and motion, conversion architecture first, and a review gate before anything touched production. Shipped through pull-request review onto the clinic's live domain — where it runs today.
Craft details
- Custom motion homepage — scroll-choreographed sections in a distinctive design language, no template anywhere
- Production discipline — PR-only main branch, server-rendered heading fixes, verified before promote
- Local-practice conversion — booking path and clinic identity kept front and center throughout the redesign
Want this pointed at your business? The same build-plus-engine path starts with a 20-minute call — your site on screen, the three fastest wins named, free.
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